Description

This is the discounted institutional pricing for city and county public libraries.

Own the Magic DVD!

Special features include director's commentary, updated interview with David Bronner, Fair Trade Olive Oil video and more!

Dr. Emanuel Bronner was a master soapmaker, self-proclaimed rabbi, and, allegedly, Albert Einstein’s nephew.

In 1947, after escaping from a mental institution, he invented the formula for “Dr. Bronner’s Magic Soap,” a peppermint-infused, all-natural, multi-purpose liquid that can be found today in every American health food store. On each bottle of his soap, he printed an ever-evolving set of teachings he called “The Moral ABC,” designed, in his words, “TO UNITE ALL MANKIND FREE!”

A human story about a socially responsible company, “Dr. Bronner’s Magic Soapbox” documents the complicated family legacy behind the counterculture’s favorite cleaning product — Bronner’s son, 68-year-old Ralph, endured over 15 orphanages and foster homes as a child, but despite difficult memories, is his father’s most ardent fan…